Marketing Coordinator

Job Locations US-NC-Charlotte
ID
2022-23777

Overview

Driven Brands, headquartered in Charlotte, NC, is the parent company of North America’s leading automotive aftermarket brands across four distinct verticals: Repair & Maintenance, housing Meineke Car Care Centers®; Paint & Collision, housing Maaco® and CARSTAR®; Distribution, housing 1-800-Radiator & A/C® and Spire Supply; and Quick Lube, housing Take 5 Oil Change. Driven Brands has nearly 2,700 centers across North America and combined; all businesses generate more than $2.6 billion in system sales and service approximately 8 million vehicles annually. Driven Brands also houses its Charitable Foundations for its brands which collectively raise over $1.5 million per year. 

 

Driven Brands is the quintessential growth company, more than tripling its revenues, brands, employees, and profits over the past six years. The primary focuses of the company are growing its franchisees’ profitability, all brands’ unit count and creating opportunities for its employees, franchisees, and investors. Our culture of meritocracy inspires high performance and innovation among our employees. We enable our employees and franchisees to go further, faster— generating growth for our franchisees' businesses and our employees' careers. For more information, visit drivenbrands.com.

Responsibilities

  • Develop and maintain relationships across the Meineke Car Care franchise system to support marketing efforts on a regional level
  • Create innovative concepts that foster customer retention, referrals, and reward program engagement
  • Assist in the development and execution of comprehensive local marketing plans that will effectively and efficiently drive sales growth
  • Work closely with operational managers in the specific regions to ensure all centers have appropriate information on marketing and media plans
  • Establish and maintain positive working relationships with vendors
  • Ensure compliance of the Meineke brand across vendor partners, internal departments & team members
  • Collaborate to drive flawless execution and effective integration across key stakeholders, including franchisees, operations managers, real estate & development, and finance/legal/analytics partners
  • Foster relationships with franchisees to gain support and drive returning and new sales opportunities for Meineke shops
  • Oversee daily deployment of comprehensive local market marketing and media plans.
  • Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level
  • Understand weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities

Qualifications

  • Bachelor's degree in marketing, business, communications, or related field
  • Strong interpersonal and communications skills both verbal and written
  • 1-3 years of relevant experience (including internships); strong background with proven results
  • Collaborative working style to effectively interface with marketing team, clients, vendors, franchisees, and leadership
  • Ability to communicate and present results effectively
  • Ability to multi-task in a fast-paced, high-pressure environment
  • Strong Microsoft Office (Excel, PowerPoint, Word, Outlook) skills
  • Strong independent work ethic, excellent time management skills, and organizational abilities
  • Proficient problem-solving skills – ability to translate data into actionable marketing plans.
  • Self-starter that excels in a performance driven environment
  • Solution-oriented (when presenting an issue, this person will come to the table with a solution in mind)

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