Subscription/Membership Manager

Job Locations US-NC-Charlotte
ID
2022-16311

Overview

Driven Brands Holdings Inc. (NASDAQ: DRVN) (“Driven Brands”) headquartered in Charlotte, NC, is the parent company of some of North America’s leading automotive aftermarket brands including Take 5 Oil Change, Meineke Car Care Centers, Automotive Training Institute, Maaco, CARSTAR, ABRA, Uniban, Car Wash US, FIX Automotive, 1-800-Radiator & A/C, and PH Vitres d’Autos. Driven Brands has more than 4,300 centers across 15 countries, and combined, all businesses generate approximately $3.4 billion in system-wide sales and service over 50 million vehicles annually.

 

Driven Brands is the quintessential growth company, more than tripling its revenues, brands, employees, and profits over the past six years. The primary focuses of the company are growing its franchisee’s profitability, all brands’ unit count, and creating opportunities for its employees, franchisees, and investors. Our culture of meritocracy inspires high performance and innovation among our employees. We enable our employees and franchisees to go further, faster— generating growth for our franchisees' businesses and our employees' careers. For more information, visit drivenbrands.com.

 

The role of the Subscription / Membership Strategy Manager will focus on increasing membership revenue for Driven Brands’ Car Wash segment through customer/competitive analysis, strategy development, customer experience design, and execution of new elements and enhancements to current programs.

Responsibilities

  • Develop subscription / membership strategy, and project manage execution of strategy.
  • Execute standard and ad hoc analysis including competitor analysis, customer experience analysis, promotional effectiveness, pricing analysis, etc.
  • Assess and execute interconnected strategy for membership including website, app, and in-store experiences.
  • Partner with cross-functional teams to develop and execute membership strategy, including field operations team, IT, marketing, and finance.
  • Partner with data and IT teams to develop actionable insights and reporting on subscription customers, including active subscribers and churn.
  • Manage team Analyst(s) to support membership initiatives and analytics.
  • Develop executive level presentations to summarize membership strategy and analysis; communicate summary presentation to Senior Leadership.
  • Meet goals and objectives as assigned.
  • This role is remote, with less than 10% of time spent traveling to site visits.

Qualifications

  • Bachelor’s degree or equivalent experience in management.
  • 3-5 years of professional experience in related field (e.g., customer loyalty, subscription / membership programs) or management consulting
  • Functional / Technical Knowledge:
  • Microsoft Office proficiency required: Outlook, Word, Excel, and PowerPoint.
  • Ability to perform data analysis to drive insight and recommendations
  • Travel required: Less than 10%
  • Key Attributes:
  • Self-motivated, able to work independently (virtual office) and operate with a high level of accountability.
  • Ability to influence others and work with independent owners with confidence.
  • Trustworthy and able to keep a high level of confidentiality.
  • Seeks continuous self-improvement.
  • Effective communication and listening skills including ability to tell compelling stories to drive action
  • Effective organizational skills – able to organize multiple data sets and disseminate to store unit-level.
  • Effective time management – able to work in a fast-paced environment and multi-task.

 

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